Job Description

Posting Closes: May 30, 2025 @ 4:00 pm (MST)

Employment Status: Full-time (37.5 hours per week)

Compensation: commensurate with experience and education

Additional Information: "Remote Friendly"

Servus is growing! We are currently looking for a Content Strategist, Digital Media to join our Marketing team.

Servus Credit Union is Alberta's largest member-owned credit union, known for building strong, resilient communities by helping our members feel good about their money. One of Canada's Best Managed Companies for 20 consecutive years and ranked as one of the top banks in Canada on Forbes World’s Best Banks list for two years in a row, we are a team of smart, gutsy, and driven individuals.

Reporting to the Leader of Marketing Planning, their primary goal is to engage internal and external stakeholders using their strategic and creative skills to develop and optimize digital-first content strategies to achieve Servus Credit Union’s strategic objectives.

The Content Strategist, Digital Media will use their advanced knowledge and experience to leverage performance data and insights to determine the best way to engage audiences throughout the purchase funnel for all lines of business. They are responsible for planning omnichannel content strategies across paid, owned, and earned platforms, leveraging the relevant strengths of traditional and more deeply, digital performance marketing, paid media, and content targeted strategies

Strong communication skills, leadership skills, relationship skills, analytical skills, business savvy, brand knowledge, and the ability to multitask are all essential. They will liaise internally with various peers and senior partners, and externally with agency partners to drive the development of effective content that supports business objectives.

As an experienced Content Strategist in Digital Media, you will be responsible for mentoring, guiding and teaching team members and will act as a source of Digital Media strategy knowledge and support across the organization.

More specifically, the scope of your responsibilities will include, but are not limited to:

Strategy & Planning

• Develop, plan, present and implement strategic content recommendations for marketing across multiple channels, with a specialization in digital paid media platforms for various target audiences to drive business growth.
• Use analytics and performance metrics to determine the best way to engage users, generate leads, optimize content and measure brand awareness.
• Work with cross-functional teams to establish and articulate internal and external key messages and ensure that content is aligned accordingly.
• Understands target audience demographics, advertising trends and best practices to deliver targeted content.
• Collaborate with media buyers, creative teams, and platform specialists, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals.
• Track ad and campaign performance, generate reports, identify and apply learnings, and provide actionable insights to stakeholders.
• Stay up to date on innovative advertising practices, and emerging technologies in paid media and content marketing.
• Ensure close collaboration within/between teams to effectively develop and deliver content in support of campaign, channel, team and individual needs, Servus strategic priorities, and expected results for all lines of business.
• Work with others to evaluate, recommend and prepare content material.

Project Communications

• Responsible for projects ranging from mid to large complexity
• Foster and build positive relationships with project/Agile teams and other key senior stakeholders.
• Work with cross-functional teams to establish and articulate key messages and ensure that content is aligned accordingly.
• Work with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals. 

Technology, insights and analytics

• Utilize modern content marketing platforms and marketing automation tools, both existing and emerging, to best achieve desired outcomes.
• Leverage behavioral and audience analytics to determine the best way to engage users, increase customer loyalty, generate leads, and drive brand awareness.
• Recommend new ways to measure content effectiveness. This includes A/B testing, campaign reporting dashboards, and conversion tracking.
• Use understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content. Familiarity with CMS platforms (e.g., Sitecore, Umbraco etc.) and digital ad tools (e.g., Google Ads, Meta Ads etc.) is preferred.

Leadership

• Provide content strategy advice and support to Marketing, Communications, Digital and other divisions across the organization.
• Champion positive and productive working relationships across all teams and with other key stakeholder teams and departments.
• Conduct, attend and fully participate in team, division and department meetings and activities.
• Ensure adherence to all corporate policies and procedures.
• Coach peers to grow understanding and application of content strategy best practices whenever possible

Requirements

Experience:

• A minimum of five years of professional experience in Marketing with proven experience in digital media planning and buying, performance tracking and analysis, and SEO strategies.
• Experience in developing and executing complex strategic marketing content plans, user journeys, content production, and content optimization.
• Expertise with Google Ads and Google Analytics.
• Solid knowledge of direct and digital marketing, advertising, branding, promotions, events, public relations, sponsorships, and sales.
• Has worked in a strategic manner with mid-to-senior level clients.
• Experience in the financial industry is an asset.
• Experience working in an Agile environment is an asset.

Education:

• A university degree or college diploma related to Marketing
• Certifications in content marketing, advertising, digital media, analytics, SEO or related training 

Most importantly, we're looking for candidates who align with our values. We live our values in how we do business. We're not afraid to be different – in fact, we embrace our differences. We have a spirit that motivates us to give our best service to members every day. It's our values that attract many people to Servus – and keep them with us. We embrace our culture and heritage, and we pride ourselves on our strong commitment to the communities we serve and our efforts to build and maintain member loyalty. If this sounds like you, then we encourage you to apply

Benefits

Working for Servus has outstanding benefits. In addition to standard benefits like health and wellness, vacation and retirement savings programs, we also provide other important benefits such as:

• Training & Development Opportunities
• Career Advancement Potential
• Flexible work options
• Competitive Compensation including performance-based incentive pay
• Meaningful work towards individual and corporate goals 
• Opportunities to get involved and give back through an employee volunteer program

For information about these benefits and more, click here.  

At Servus, our employees are also members. This means you'll have all the benefits of being a member of the credit union including profit sharing, voting for the board of directors, and all of the services we provide … with a few additional perks!

What happens next?

Only those applicants selected for an interview will be contacted. Should you require any accommodations during the hiring process, please advise us at that time.

Discover a sense of belonging amongst a team of unique, authentic individuals working together to reimagine financial fitness. We value and celebrate the richness that diverse backgrounds and experiences bring to our community. Your skills, passion, and curiosity may find a sense of belonging at Servus, so even if you don’t check every box we encourage you to apply! 

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