Job Description

Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to goeasy !  At goeasy , our people and culture are at the heart of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades such as Waterstone Canada’s Most Admired Corporate Cultures , Canada’s Top Growing Companies , and the TSX30 , highlighting us as one of the top performers on the TSX . We’re also thrilled to be named a Greater Toronto Top Employer and proudly certified as a Great Place to Work®. These honours reflect our commitment to fostering an inclusive, high-performance culture where talent thrives, and innovation drives us forward.

As one of Canada’s leading alternative consumer lenders, we’re passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through easyhome , easyfinancial , and LendCare .  If you're seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you! Join us, and together, let's create a future of financial empowerment.

Role Overview

We're thrilled to announce a new leadership opportunity for the Director, Credit Card Products & Portfolio Growth , reporting directly to the Senior Vice President of Marketing & Product. This exciting new role will spearhead the development, launch, and ongoing optimization of our brand-new credit card offerings, with a strong focus on driving profitability, growth, and customer satisfaction. The Director will shape strategies aimed at acquisition, engagement, and performance, tapping into a massive growth potential for our organization.

As the Director, you'll take charge of product development, market expansion, and full P&L management, working closely with cross-functional teams in risk, legal, finance, technology, and marketing. You'll also play a critical role in cultivating strategic partnerships and driving innovation, ensuring the credit card products remain competitive and grow sustainably in the marketplace. This is a high-impact position with significant opportunity to drive the future success of a major new product within the company.

What will you be doing?

1) Product Strategy, Development & Execution  

• Lead the creation, launch, and evolution of new credit card products from ideation to market entry; 
• Define and execute the strategic roadmap for the card portfolio, ensuring alignment with business objectives and market demands. 
• Optimize pricing, rewards structures, credit policies, and feature enhancements to maximize profitability and customer engagement. 
• Develop and execute omnichannel acquisition strategies, leveraging proprietary channels, partnerships, digital channels, and direct marketing efforts. 
• Ensure all credit card initiatives comply with regulatory requirements and industry standards. 

2) Portfolio Management & Growth Optimization  

• Drive the achievement of growth targets and profitability  
• Monitor portfolio performance, identifying opportunities for cost optimization, risk mitigation, and revenue expansion. 
• Leverage data analytics and market research to refine product offerings, optimize spending behaviour, and reduce attrition.
  
• Oversee the management of existing credit card partnerships while identifying and seizing new opportunities. 
• Keep a pulse on industry trends, emerging technologies, and competitive landscapes to maintain a market-leading position. 

3) Leadership & Stakeholder Engagement  

• Build and maintain strong relationships with key partners (internal and external) to ensure smooth operations, sustainable growth, and strategic alignment. 
• Act as a senior decision-maker with major corporate impact, influencing executives on credit card strategies. 
• Represent the organization in key account negotiations and high-profile partner engagements. 

4) Acquisition & Channel Strategy  

• Own and drive credit card receivables growth objectives. 
• Develop and implement strategies in an omnichannel acquisition environment, ensuring balance and efficiency in digital, retail, and partner-driven channels. 
• Stay at the forefront of innovative acquisition solutions, influencing new business models to accelerate customer acquisition while ensuring compliance and risk mitigation.

What experience do you have?

• Bachelor’s degree in Business, Finance, or related field; MBA preferred.
• 7-10 years of experience as a leader in the credit card industry with a strong track record of leading new product development, portfolio management, acquisition and growth strategies. 
• Proven ability to drive change, influence key stakeholders, and lead cross-functional teams  
• Strong understanding of financial modelling, risk management, and credit card economics. 

Core Competencies  

• Strategic Leadership – Ability to develop and execute high-impact business strategies. 
• Results-driven – Strong focus on growth, profitability, and operational efficiency. 
• Data-Driven Decision Making – Leverage analytics to optimize performance and create competitive advantage. 
• Stakeholder Management – Strong relationship-building skills with partners, executives, and key stakeholders. 
• Innovation & Market Awareness – Deep understanding of industry trends, customer behaviour, and emerging technologies. 
• Change Management – Navigate complex projects with agility and problem-solving expertise. 

If you are a visionary leader passionate about credit card innovation and portfolio growth , we invite you to apply and be part of our success story! 

Internal Applicants:  please apply through the link and provide written endorsement from your current manager.

Diversity, Inclusion, and Equal Opportunity Employment:
At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information: All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.  We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.

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