Job Description

As part of the APAC Marketing team, you will act as the Marketing Specialist for Japan with a primary focus on key brands such as Sea-Doo and Can-Am On-Road, with limited support on secondary brands such as Ski-Doo and Can-Am Off-Road.  Under the direct supervision of the APAC Marketing Manager and in close collaboration with the local Country Manager, you will be responsible for the Go To Market Strategy for Japan (including product launches) you will also be involved in the local product strategy and pricing strategy while collaborating with the local dealers for their marketing and communications.

YOU’LL HAVE THE OPPORTUNITY TO:

·Oversee the research to establish key market segment for the Japanese market for key brands to inform the marketing strategy.

·Manages development and implementation of the go to market plans for the brands in order to meet established targets.

·Coordinates & monitor the planning and definition of marketing strategy, advertising campaigns, market potential, competition, retail promotions, and other activities for all brands.

·Defines advertising objectives, and builds and presents the brief to agencies so advertising campaigns are effective, economical, and appropriate for the intended audience.

·Adjusts marketing strategy and plans to meet changing markets and competitive conditions.

Responsible for Japan Go-To-Market Plans for all product lines

·Ensure successful launches of new products for Japan

·Develops and communicates annual product launch strategy; Integral in product launches (i.e. Clubs) in creating or leveraging global Demo Site strategy, communicating product benefits and platform positioning;

·Annual strategic and brand planning with a strong focus on achieving key established KPl's

·Communicate Retail Promotion from the retail promotion plan under the responsibility of the retail team.

·Support on business cases and/or conducts market & consumer research to support projects;

·Market Intelligence: follows market trends, provides updates on Competitive products across Japan and performs benchmarking analyses;

·Inputs annually into overall marketing brand plan;

Dealer Marketing and Dealer communication: 

·Arrange for translation of press releases and internal / external communications as required

·Send press releases to the Japan Dealer network and to media contacts

·Administration of the COOP Program for Japan

·Assure full alignment of all marketing and promotional campaigns run by Dealers in Japan with BRP global branding and value proposition guidelines

·Proactive communications with the Dealer network to foster and enhance the overall quality of Dealer marketing

Support on product: 

·Solicit input from Dealers and analyse respective value chain data and MTU 

·Support Deep Dive and other market analytics processes in the region

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

·Bachelor or similar degree (majoring in administration/business intelligence/marketing would be an asset)

·A minimum of 5 years hands-on experience in a similar position with a reputable employer

·Good numerical skills and understanding of basic accounting techniques

·Very strong ability to brief and lead agency's work

·Languages: fluent spoken and written English and Japanese

·Accurate, methodical and consistent; 

·Autonomous, work both strategically and tactically 

·Able to perform well independently without the need for close supervision

·Able to handle pressure and still maintain a positive outlook

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

-Annual bonus: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.

-Generous paid time away: winding down is as important as creating the future of recreational products.

-Flexible work schedule/ Hybrid ways of working: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you.

-Additional 3 days paid leave: between Christmas and New Year’s, we close our facilities and refill on good times.

What about some feel good extras:

-PWC License: BRP paid, yearly PWC license.

-Ride Days/ Access to PWC Units: unwind and enjoy our Sea-Doo, with the team or with friends and family

-Social Club: together, we create moments to remember.

-Wellbeing line of credit: we appreciate your health and well being.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.

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