Job Description
DESCRIPTION
Do you live and breathe entertainment? Are you an entertainment PR expert? Do you enjoy strategizing PR campaigns and re-evaluate campaigns that you have worked on to appraise what you could have done differently or better?
Amazon is seeking a highly-intelligent and experienced public relations professional to support our rapidly growing and evolving regional content in Japan. Amazon Prime Video is changing the way people watch movies and TV shows. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy wherever and whenever they want.
As a PR Specialist for Prime Video in Japan, you will imagine, co-develop and execute communications programs and publicity campaigns designed to support our growing local slate of Amazon Original series produced across Japan, along with our biggest award winning original and exclusive content. Based in Tokyo, you will primarily be responsible for driving publicity for Prime Video’s local content as well as leading events. You will be relied upon as an advisor to internal teams and will drive local campaigns taking into consideration cultural nuances for impactful media strategies. You will report into the Head of Prime Video Japan PR.
The successful candidate must have extraordinary high-judgment, excellent communications skills, exemplary writing ability, exceptional initiative, strong project management skills and a talent for effectively managing projects with complex communication challenges. The candidate should have experience working with high standards under tight deadlines and be flexible to manage ambiguity as priorities change.
Key job responsibilities
We expect you to
- Co-develop and implement PR strategies and publicity campaigns for locally produced Amazon Originals (across unscripted and scripted), and the extensive movie and TV portfolio of Prime Video
- Co-develop and implement concepts for premieres and other events relating to Prime Video, including interviews with talent, set visits and press junkets for original, exclusive and first run content
- Close co-operation with fellow Prime Video PR associates worldwide as well as international colleagues from Amazon Studios
- Work with stakeholders across many regions including content teams, marketing teams, social media teams and external PR agencies
- Provide strategic recommendation to business stakeholders
- Ensure consistency of company-wide communication, share worldwide best practices, and support impactful regional media strategies
- Keep current on trends, issues and news about both the business and consumer worlds of media and entertainment
- Build and maintain strong relationships with relevant media in the region
- Conduct proactive and reactive media relations
- Manage external public relations agency on several matters
- PR subject matter expert for Japan
BASIC QUALIFICATIONS
- 7+ years of experience in public relations
- Bachelor's degree in communications, public relations, or a related field
- Native-level or equivalent Japanese communication skills
- Excellent written English communication skills
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