Job Description

Come Build a Better Financial Future for all Canadians
At Neo, we’re building a more rewarding financial experience for all Canadians.
Life at a rapidly expanding tech startup is demanding, exhilarating, and not for everyone.
From world-class creative minds to brilliant engineers, it's high-performing people that make Neo a workplace with passion and purpose.
Since being founded in 2019, Neo has built incredible traction and is one of the fastest growing fintechs in Canada.
LinkedIn’s Top Startup in Canada for 2022 and 2023
Top-ranked mobile apps and credit cards
Canada’s top-rated credit card
Team of 700+ people
1M+ customers in 3 years
11K+ retail partners
High Performance at Neo
We recruit, hire, and build our company culture around these attributes:
Teamwork: We trust, respect, encourage, and show up for each other — through good times and hard. We’re on this mission not just for ourselves, but also for the people we work with — and ultimately, for our customers.
Ownership: We all have a stake in Neo’s success — so we go out of our way to do what needs to get done. We hold ourselves accountable to deliver on our commitments — to our customers, to our partners, and to our team. When we fall short, we find a way to do better in the future.
Professional Integrity: We’re asking millions of Canadians to trust us with their hard-earned money — so we hold ourselves (and each other) to the highest standards of integrity.
The Role
The Principal Product Designer will own Information Architecture, the Design System, and next-generation product concepts. Ensuring Neo Financial’s design and experience strategy stays 6–12 months ahead of delivery. They work directly with the Head of Design and key stakeholders across Product, Engineering, and Brand to define scalable design frameworks, improve experience architecture, and prototype future concepts that drive differentiation in the market.
What You'll Be Doing
Own and evolve the experience architecture across products, ensuring consistency, clarity, and scalability.
Partner with product and engineering to map and optimize complex user flows.
Develop taxonomies, navigation structures, and interaction systems that improve discoverability and usability.
Lead the mid to long-term vision and evolution of the Design System to enable efficiency and consistency within design and development.
Works cross-functionally to align system updates with product needs while maintaining a scalable, high-quality component library.
Ensuring a high standard of UI quality and attention to detail for our systems.
Explore new product concepts and experience that keep Neo ahead of the competition, working closely with business leaders.
Rapidly prototype and validate future ideas, informing roadmap decisions with tangible, user-informed concepts.
Collaborate with leadership to define the vision for where design is going at Neo over the next 1-2 years.
Participate in the discovery and planning of new products and features while driving the design vision across our product suite.
Work with cross-functional teams (developers, product managers, researchers, content strategists, fellow designers) to drive design vision and strategy that meets the needs of our users.
Advocate for scalable, user-centered design solutions that align with business objectives.
Who We Are Looking For
8+ years of progressive responsibility in product design or user experience design roles.
Experience with driving and applying user-centered design processes while working with cross-functional teams including development, product management, and user research.
Deep expertise in visual design, with the ability to push aesthetics, craft, and brand expression while maintaining usability and scalability.
Expert knowledge of the end to end iterative product design process, including developing and using personas, flows, journey mapping, content modelling, wireframing and prototyping, user testing, and high fidelity visuals (along with any other frameworks you use).
Excellent communication and storytelling skills; you have the ability to help your stakeholders understand the “why” behind your design rationale.
A strong portfolio of work demonstrating industry-leading quality, thoughtful, and meticulous UX and UI work.
Experience designing and prototyping complex workflows with Figma, Sketch, Adobe Creative Suite, or similar tools.
Deep knowledge of synthesizing research to define gaps in usability, customer desires, and strategic opportunities.
Ability to drive results independently while thriving in collaborative environments
Fluency in principles and techniques of information architecture, systems thinking, and user experience design.
Working At Neo
Joining Neo means betting on yourself and discovering your full potential. As individuals and as a team, we continually challenge ourselves and each other to do our best work. We’re making change happen at a rapid pace — providing endless opportunities to sharpen your skills, expand your knowledge, and find new solutions to complex problems. That means rapid career progression and constant learning opportunities.
The people who thrive at Neo are resourceful, relentless, and want to win. We hold ourselves to high standards, because we’re on a mission that matters — to transform financial services for the better. If that’s what you’re looking for, read on.
We trust, respect, and show up for each other. That means truthful conversations, frequent feedback, and working with people who push you to be your best. We’re evolving quickly as an organization, we work together in person, and the pace of progress isn’t for everyone. That’s why we’re looking for change-makers who love a challenge — who would rather blaze a trail through uncertainty than travel a well-paved road.
Our team members earn meaningful equity in the company through stock options — so Neo’s growth benefits everyone who helps make it happen. That also means taking on more responsibility than you may have had at your last job. We don’t get hung up on job titles or hierarchy — we’re focused on doing what it takes to accomplish our mission.
Check out these videos from our employees to learn more about Working at Neo.
Apply With Us
We believe in equal opportunity, and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

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Principal Product Designer Job at Neo Financial, Calgary, AB

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