Job Description

Oversee and optimize digital acquisition media campaigns for a client in the banking industry, focusing on cost-effective return on media investment. This involves daily management of platforms like Google Marketing Platform, Google Tag Manager, Google Analytics 4, Google Ads, Bing Ads, Facebook, and Tableau.

This is a 12-month contract which requires the talent to work onsite at our client's office in downtown Toronto 3 days per week.

Advantages
• This position offers the chance to significantly influence media investment return and contribute to the client's digital media goals. You'll be accountable for performance and revenue generated through paid search campaigns.
• This role allows for a mix of strategy and hands on, in-platform work.
• You'll develop key partnerships with business units, marketing, and product teams, establishing the client as a leader in performance media.
• The role requires staying current on industry research, testing new campaign structures, and identifying new opportunities, fostering continuous professional development.

Responsibilities

• Monitor and improve campaign performance using KPIs like ROAS, conversion rate, and CPC, through bid strategies, ad text optimization, and landing page improvements.
• Identify and implement process improvements for paid search, display, and social campaigns.
• Manage and implement standardized programmatic campaign setups using third-party tools.
• Analyze campaign data to enhance performance across all campaign aspects (e.g., target ROAS, bids, keywords, ad text).
• Investigate and implement expanded capabilities within various marketing platforms.
• Maintain subject matter expertise in programmatic media, including testing new campaign structures, landing pages, and experiments.
• Stay current on industry research and share knowledge with other teams.
• Collaborate with business units, marketing, and product teams to establish leadership in programmatic performance media, particularly Google Ads and Facebook.
• Identify growth opportunities and provide tactical direction to business partners.
• Work with business stakeholders on forecasted spend and budget requirements.

Qualifications
Must Have:
• 7-10 years of digital marketing experience.
• Expertise in setting up and managing digital marketing campaigns, especially programmatic and search engine marketing.
• Advanced knowledge of internet best practices, including digital tracking, programmatic marketing, and privacy.
• Highly organized, self-starter, comfortable with data, and able to work independently in a deadline-driven environment.
• Post-secondary degree or diploma.

Nice to Have:
• Financial services industry experience.
• 3-5 years' experience with third-party bid automation programs.
• Experience with HTML, CSS, JavaScript, Google Tag Manager, Google Marketing Platform (DoubleClick/DV360), and/or Tableau.

Summary
Ready to drive impactful digital acquisition strategies in the banking industry? If you're a data-driven leader with a passion for paid and programmatic media, apply today to join our client's dynamic team and make a significant impact on their success!

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process. show more

Job Tags

Contract work, 3 days per week,

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