About Project
Better Interviews is a cloud-based, social and collaborative employee feedback and performance management online SaaS solution which helps companies transforms reviews, evaluations and goal tracking from a yearly ritual to a encouraging and productive work lifestyle in today’s work culture.
Job Description
Formulate and execute product positioning, messaging, and drive go-to-market plans as well as develop market requirement documents.
Drive the content creation and delivery of marketing assets for a quickly evolving product portfolio--a deep knowledge of HR industry is preferred.
Inform and create pricing strategies, competitive analysis and strategies to gain market share.
Manage cross-functional implementations: lead campaigns with marketing, product management, operations, creative and development teams to design and deliver assets with quick ROI.
Work across all functions to understand changes in customer needs and perspectives.
Qualifications
A minimum of 4 years of marketing experience within the digital marketing technology industry, including at least 2 years of experience working with a SaaS or Cloud-based technologies.
Demonstrated ability to develop marketing content and messaging (development of value propositions, brand awareness, blogs and podcasts), trade show support.
Extensive experience in traffic and lead generation (PPC and CPM advertising, SEO and SEM, etc.).
Proven ability to develop Promotional Strategy, MARCOM (Press, Trade magazine articles, etc.), website (testimonials, whitepapers, content and delivery, etc.), social media, etc.
Deep familiarity with marketing automation, analytics and CRM tools (i.e Marketo, Google Analytics Salesforce.com).
Proven track record in developing highly effective sales presentations and collateral.
Desire to work in a fast-paced business environment under limited direction and supervision.
Strong verbal and written communication skills and organizational skills--should be able to communicate an informed opinion with confidence.
Bachelor's degree required, top MBA preferred.
Excellent strategic business and technical acumen.
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