Description
Key responsibilities of the brand manager will be to synchronize various functions in support of Apple’s product launches, sustaining marketing efforts, and locally originated communications in Japan. The role will collaborate closely across a range of Marcom functional teams including Advertising, Interactive, Channel, Apple Retail, and others. The person in this role will need to be fluent in a variety of media including print, digital, and video/motion graphics, with deep knowledge of the creative process behind those deliverables, and how it fits and integrates across touch-points over a sophisticated customer journey. Detailed Responsibilities include: - Lead and drive all local market communication activities around the launch and sustain periods of our products as well as local seasonal opportunities - Be responsible for locally driven Geo Origination work and integrated campaigns - Work closely with the Geo Marcom Lead, Product Marketing, and the Worldwide (WW) Marcom team to establish goals and product strategies for the Japanese market - Be the primary point of contact for the WW Marcom Brand team responsible for collecting and sharing insights as it pertains to the Japan market - Share regular planning updates and insights with WW and Geo teams on the local Apple business, including sales performance, market share, competitive information, industry happenings, and competitive trends to help guide, advise, and improve our global communications plans and efforts - Provide critical communications input and guidance to all functional areas, including Interactive, Channel, Advertising, and Retail - Maintain close relationships with members of the larger Marketing organization that includes Product Marketing, PR and Buzz, as well as those in the Sales, Sales Operations, and Finance organizations - Collaborate closely with local agency partners to ensure that all deliverables are aligned and accurately implemented, meeting Apple’s outstandingly high-quality standards
Minimum Qualifications
Preferred Qualifications
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